Hi there! My name is Betty Cove and I’m happy you found my blog! I’m a proud 57-year-old retiree who worked as a makeup artist in the entertainment industry for decades. I’ve worked on many A-list celebs on movie sets all over the world. Now that I’m retired, my passion is my wonderful husband, Robert, and our three children Sarah (28), Eve (26) and Sean (20). I love spending time with my family here in Los Angeles where we hike, garden and bike on the beach. I’ve always loved the beauty industry—which is why I became a makeup artist ages ago—and have seen many makeup and skin care lines come and go. I’ve also seen good and bad plastic surgery close up. Because of this, I’m always looking for natural ways to enhance beauty, whether it’s a new natural skin care line or healthy beauty habits.

I decided to start this blog for women my age, for my friends: women who are in their 50s and 60s but who still feel youthful and vibrant. We don’t want to resort to painful surgery or inject chemicals into our faces! Nor do we want to spend oodles of money on skin products that don’t work. Here you’ll find my beauty tips, tricks and product reviews, with the goal of saving you time and money. This is why I called it’s called 55 and Proud—because you should be proud of your beauty at any age.